This is part 4 of 4. « Part 1. « Part 2. « Part 3. 427 In 1999 New Amstrad shares rose up only because the company was in the tech business, even thought they produced nothing. The stock market can sometimes be ‘stupid’ and non-representative. 431 The customer does...
« Back to part 1. « Back to part 2. This is Part 3 of 4. » Next part 4. 281 With his experience with low-price consumer electronics, Alan had a reference point, and could then envision that IBM computers are actually over-priced, as there was no mystique in computer...
« Back to part 1. This is Part 2 of 4. » Next part 3. Part 4. 179 Owners of companies tend to exaggerate the value of their companies. Alan would divide the claims they make by two to get a sense of the real situation… 181 In business Alan pays attention to how...
Part 1 of 4. » Go to part 2. Part 3. Part 4. A concise review of key insights from Alan Sugar’s successful business career and life experiences, as laid in his recent autobiography (published by Macmillan, London, 2010). [The numbers below are pages numbers as...